Step Forward Luton

Brand identity and web design work done while at Brand Ethos, a brand and design consulting firm based in London, UK. 

Luton has had an image problem. It's been dubbed the "worst place to live in England" in one poll. This identity system was developed to help challenge the misconceptions of Luton and build a brand for the town that would truly reflect its pride and purpose to everyone who lives, works or visits there.